Investors have been asking Nintendo to make the transition to smartphones and tablets for quite some time now. However, Nintendo president Satoru Iwata remains adamant that while he is still in charge this simply won’t happen. Iwata says he is still wary of smartphone games and questions the pricing aspect. Nintendo will instead make applications centred around Nintendo games and characters for smartphones to continuously remind people of the brand.
In the past, I have opposed making smartphone and tablet versions of Nintendo titles. Prices for content aimed at smartphones and tablets are falling quickly. I am still wary of the category. We intend to develop products that will allow customers to identify with Nintendo products and make people pay attention to Nintendo games.
For example, some Nintendo game consoles incorporate Mii, which creates a digital avatar to represent players. It would be fun for players to use their Mii characters as icons…
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