In a recent interview with trade publication MCV Nintendo UK marketing boss Shelly Pearce revealed that Pokemon Omega Ruby and Alpha Sapphire pre-orders are higher than Pokemon X and Y. Pearce says she’s optimistic that the title will perform well in the UK charts and says it’s a pattern they’re seeing globally.
“Pre-orders for Pokémon Omega Ruby and Alpha Sapphire
are doing really well at the moment. It is pre-ordering more
than X and Y, so we are quite optimistic about that one.”
“With X and Y, we reignited Pokémon fans that have been
playing for years. But we’ve brought in new people as well.
We will be talking to Nintendo fans for these games, but
also newcomers and all the kids we’ve been talking to
over the summer.”
“In terms of marketing support, this is getting a similar sized campaign to what we did on X and Y,” says Pearce. “And…
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